South Korea coffee chain will come to Viet Nam this week. — VNS Photo Le Thu Ngan

HCM CITY (Biz Hub) — A new coffee trademark from South Korea, Caffe Bene, will open its first store in HCM City on August 24.

At a press conference late last week, it announced that the shop will be located on Dong Khoi Street in District 1.

The most famous coffee brand name in South Korea, Caffe Bene was brought to Vietnam under a franchise agreement signed in Seoul in mid-April between Caffe Bene South Korea and CaffeBene Vina Company Ltd.

According to CaffeBene Vina Company Ltd, the store will offer 17 kinds of coffee, 55 beverages, 12 kinds of gelato, 17 bakery items and many others.

The deputy director of the CaffeBene Vina Company Ltd, Truong Tuan Anh, said the company plans to open three stores in 2014 and targets another 15 stores within three years.

Currently, coffee for the shop is imported from Brazil and 80 per cent of bakery ingredients are imported from South Korea, Tuan Anh said.

The Caffe Bene chain has 1,540 stores in 13 countries and territories. — VNS