Singapore has launched a campaign in HCM City to attract Vietnamese tourists. – Photo Vietnamtourism.net

HCM CITY (Biz Hub) – The Singaporean Tourism Board (STB) yesterday launched its "The new fun is Singapore-made" promotion campaign in HCM City, hoping to attract more Vietnamese tourists to the island.

A fresh perspective on experiencing fun in Singapore is presented through a four-part series of short films with popular emcee Vu Anh Tuan.

The films highlight the "new fun" and activities that travellers to Singapore can look forward to during their vacation there beyond popular attractions like Orchard Road and Marina Bay Sands.

Through them, Vietnamese travellers will be able to identify with their preferred holiday theme – whether shopping, entertainment, attractions, or dining.

"We would like to bring a new look in different and unique angles for a familiar but fun and amazing Singapore" Edward Koh, STB's executive director Southeast Asia and international group planning, said. — VNS