The website www.gcaeco.vn, an online marketplace for agricultural products and clean food, was officially launched in Ha Noi on Wednesday as part of the Global Clean Agriculture (GCA) project.

According to Doan Xuan Huy, managing director of GPC, the e-commerce platform was developed for PC and as a mobile app for iOS and Android, with fully integrated features such as search, ordering, shipping and payment, allowing buyers and sellers to make direct transactions.

He said the website had developed and owned Blockchain technology to trace the origin of the products and provide fast, secure. The IoT technology integrated through API gateway would help all participants monitor and supervise the chain transparently.

At the launching ceremony, many businesses said they expected the project would let buyers and producers of agricultural products reach each other without any intermediaries, bringing down purchase costs. — VNS