Metro to change brand positioning with new campaign

Friday, Mar 21, 2014 08:13

HCM CITY (Biz Hub) — Wholesaler Metro Cash & Carry Viet Nam is seeking to change its brand positioning with a campaign called "You & Metro," through which it hopes to become the partner of choice for independent small and mid-size businesses.

It said in a release that it puts its customers and their individual passion in the spotlight.

"Everything we do is geared towards making our customers more successful in their business," Philippe Bacac, managing director of Metro Cash & Carry Viet Nam, said.

"This is the essence of our new brand positioning, our claim, and our new image campaign," Bacac said.

The campaign begins at a time that the company is set to celebrate its 50th anniversary, which will be marked by several events and promotions for customers. — VNS

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