Jewellery firms in HCM City have been launching promotions and discounts as well as new collections to welcome the Year of the Pig.

According to businesses, the end of the year is a good opportunity to stimulate demand and treat customers with special offers at the year-end.

Sai Gon Jewelry Co Ltd (SJC) is offering a 10 per cent discount on most precious stones.

Phu Nhuan Jewelry Joint Stock Company is also offering a 10 per cent discount on coloured stones at its stores nationwide, and 30 per cent for PNJ silver. It has also launched its 2019 Spring Colour collection.

A PNJ representative said with the new designs and diversification of products, the new collection, which has 26 designs, would meet the demands of customers.

“We’ve also launched sets of diamonds with impressive designs to welcome 2019,” said the PNJ representative.

Dinh Duy from Binh Thanh District said he was getting married at the end of the year so he was buying gifts for his wife to celebrate their special day.

"Big firms often launch promotions at this time,” Duy said. — VNS