Up to 10,000 Japanese goods are in the spotlight at the Cool Japan Festival 2018 which is underway in the capital city.

Foodstuff, home appliances, cosmetics, healthcare products and items for mothers and babies are being showcased by 40 Japanese firms and Sakuko Vietnam.

The three-day event, from November 2, is expected to attract 2,000 domestic and international visitors. It also features Japanese art performances, music shows, tea ceremonies, lucky draws and a competition with prizes worth up to VND600 million (over US$26,300) on offer.

“The event, which is being held on the occasion of the 45th anniversary of the Viet Nam – Japan diplomatic relations, delivers our tribute to domestic consumers,” Nguyen Thi Thu Trang, marketing director of Sakuko Vietnam, said.

Over the past seven years, Sakuko had strived to improve the living quality of Vietnamese people through providing quality consumer products from Japan, Trang said.

Sakuko Vietnam owns a chain of 14 stores around the capital, making it the biggest provider of Japanese goods in the country. The company plans to increase its number of stores to 20 by early 2019.

Last year, the company’s convenience chain received the “Trust and Use 2017” award from the Vietnam Economic Times. The title honoured the top 100 enterprises with quality products and services that were trusted and used by consumers. — VNS