Customers browse shirts at Viet Nam International Fashion Fair (VIFF) 2017. — VNS Photo Doan Tung

The 21st Viet Nam International Fashion Fair (VIFF) 2017 opened on December 21 at the International Centre of Exhibition in the capital, with the participation of nearly 150 enterprises.

The annual fair houses over 200 booths featuring leading fashion brands in textile and garment, leather footwear, cosmetics, jewellery as well as beauty care services in a total area of 4,000sq.m. It also includes booths showcasing raw materials for the textile and garment sector.

Speaking at the opening ceremony, Le Tien Truong, general director of Viet Nam Textile and Garment Group (Vinatex), said in recent years, more and more international fashion brands have made their presence in Viet Nam as the country has been deeply integrated into the world market.

Vietnamese garment enterprises are determined to compete equally with foreign rivals in the domestic market by building and positioning their brands. Many of them have been recognised by local consumers thanks to their efforts in improving products’ quality and designs, he said.

The VIFF, which is a traditional activity of the domestic fashion industry, has contributed to the sector’s development and supported businesses over the years in boosting export and trade in the domestic market.

The event is described as a good opportunity for local fashion businesses to meet and seek partners while providing a platform for enterprises and designers to introduce their products to customers.

Co-organised by Viet Nam Exhibition Fair Association Centre (VEFAC), Vinatex, Viet Nam Leather, Footwear and Handbag Association, and Viet Nam Textile and Apparel Association, the event will wrap up on December 26. — VNS