Customers shop in Hiway's first Sapomart supermarket in Ha Dong district. Close to 95 per cent of Sapomart's goods are made-in-Viet-Nam items. — Photo hiway.com.vn

HA NOI (Biz Hub) — The Hiway Vietnam Joint Stock Company (Hiway) opened its first Sapomart supermarket in Quang Trung Road, Ha Dong District, in the capital city on January 6.

On the occasion, the company announced discounts on thousands of items in the supermarket and free delivery within a 10km radius. In addition, they will accept payments made with all kinds of bank cards.

Hiway's Chairman of board of directors Le Hoang Ha said that the company plans to construct 10 Sapomart outlets between 2015 and 2016. He said that two Sapomarts will be opened in Ba Dinh and Tay Ho districts of Ha Noi towards the end of January.

On the same day, Hiway announced that the company has changed its SuperCenter supermarket brand name to Sapomart, with an aim to provide better services to customers.

"The change of our brand identity is expected to help customers recall it more easily. We hope that the brand's new colour and design will seem friendlier to customers of all ages," Ha added.

Close to 95 per cent of Sapomart's goods are made-in-Viet-Nam items, including food, household utensils, electronics and garments. —VNS