Hai Duong prepares to introduce Thieu lychee on e-commerce platforms

Monday, May 10, 2021 09:42

Hai Duong prepares to introduce Thieu lychee on e-commerce platforms. — VNA/VNS Photo

Authorities of the northern province of Hai Duong are carrying out necessary procedures to offer from 5-10 products meeting standards in the 'One Commune - One Product' (OCOP) programme, including Thieu lychee, for sale on e-commerce platforms before May 18.

The province will sell the products on alibaba.com, voso.vn, sendo.vn, and lazada.vn.

As part of activities to implement the plan, the provincial Department of Agriculture in conjunction with the Ministry of Industry and Trade’s Trade Promotion Agency (Vietrade) has held a training programme on traceability of origin and trade promotion on e-commercial floors in both the online and face-to-face forms.

The course, which was joined by about 120 participants from local agricultural service cooperatives and producers of OCOP products, aims to help further promote Thieu lychee and OCOP products of the province.

Nguyen Thi Minh Thuy, Director of Vietrade’s centre for IT application, said her agency was committed to supporting businesses to implement the plan.

The provincial Department of Agriculture and Rural Development said through the programme, it hoped to help individuals and organisations understand more about the processes of origin traceability and transactions when joining e-commerce platforms, thus expanding markets for local agricultural products.

Hai Duong’s Thieu lychee has conquered many fastidious markets such as the US, Australia, the European Union (EU), Japan and Singapore.

Last year, the province’s lychee production yield reached an estimated 43,000 tonnes worth VND1.16 trillion (nearly US$50.4 million), including 20,000 tonnes of Thieu lychee. Half of the total output was exported.

In 2021, Hai Duong plans to harvest 55,000 tonnes of lychee, with 50 per cent of the total to be exported to China, and about 5-7 per cent to fastidious markets. — VNS

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