The country's top brands were honoured at the first edition of the Viet Nam Brands Forum. — Photo courtesy of the organiser

Vietnamese enterprises need good trademarks to succeed in the global market, according to Le Doan Hop, former minister of Information and Communications.

He joined other branding experts at a conference held early this week to discuss promoting Vietnamese brands to the world at the first edition of the Viet Nam Brands Forum.

The event, organised by Thuong Hieu Va Phap Luat (Brand and Law) newspaper with the support of the Ministry of Industry and Trade and the Viet Nam Association of Artisans and Trademarks, aims to celebrate Vietnamese National Trademark Day (April 20).

Hop said a good product can go out of fashion but a good trademark will live forever in the hearts of consumers.

“Vietnamese enterprises have many opportunities when many international commercial agreements are signed. With free trade agreements (FTAs), Viet Nam has a chance to export products to more than 100 countries.”

Hop stressed that the good and sustainable quality of products will help Viet Nam build a strong position in the world market.

Le Ngoc Dung, chairman of the Viet Nam Association of Artisans and Trademarks, member of the Viet Nam Fatherland Front Central Committee, said brands in cuisine and handicrafts are the strong points of Viet Nam internationally.

“Beside the tangible value (quality of the products), we can use the intangible values of the products such as origin, culture and heritage to promote them,” said Dung.

“The boom of information technology helps enterprises introduce their products however it hides many risks. For example, a brand existing for 10-20 years can face a crisis when someone posts negative opinions on social networks."

During the ceremony, the forum honoured the top 50 brands with nobility and good quality selected from 500 Vietnamese brands. — VNS