Eleven Vietnamese brands appear in the list of Asia’s Top 1000 this year, according to the annual Asia’s Top 1000 Brands survey, the region’s most comprehensive research on consumer brand perception, presented by Campaign Asia-Pacific and based on an exclusive survey conducted by Nielsen.
The brands include Vietjet Air (595), Viettel (596), Petrolimex (616), Vinamilk (621), Hao Hao (636), Chin-su (668), Trung Nguyen (693), Vietnam Airlines (716), Mobifone (736), Vietcombank (811) and P/S (905).
“I feel proud that local enterprises can make their brands known at a regional level,” said Nguyen Huong Quynh, Managing Director of Nielsen Vietnam. “However, the result this year was not as good as last year. As evident in the listing, most local brands dropped in the rankings, compared to 2016’s results.”
“To keep momentum, it is important for our enterprises to continuously work hard on their brand reputation, keep their brand promise and offer the best products and service experience to customers,” she adds.
The Top 1000 Brands ranking is based on a comprehensive study of consumer brand perception conducted by Nielsen on behalf of Campaign Asia with 13 years of historical ranking trends, and for 13 Asia Pacific markets, all combined with insights, analysis and thought leadership on the key factors which build and sustain a successful brand.
Asia’s Top 1000 Brands aggregates data from an online survey developed by Campaign Asia-Pacific and global information and insights provider Nielsen.
The survey was conducted from March 6-17 this year. The study explores consumer attitudes in 13 markets which are Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Taiwan, Thailand and Viet Nam.
Research relies on a total of 400 respondents in each market, except India and China where participants number 800 and 1,200 respectively. To be representative of market populations, survey quotas target age, gender and monthly household income.
The study encompasses 17 major categories which are alcohol, financial services, automotive, retail, restaurants, food, beverage, consumer electronics, computer hardware, computer software, digital experience, courier services, ecommerce, media and telecommunications, sports, transportation, leisure and household and personal care and 79 sub-categories. — VNS