.In 2013 Da Nang drew 55,000 tourists, an 82 per cent increase over 2012. — Photo vietwindtravel.com

DA NANG  (Biz Hub) — The central city has begun a tourism promotion programme at the Korea World Trade Fair in the Coex Exhibition Centre, Seoul, Korea, the city's tourism promotion centre said yesterday.

It's an opportunity for the city to introduce its beach destinations to Korean tourists this summer. Korean tourists comprise the second largest segment of foreign tourist arrivals in the city.

Last year, the city drew 55,000 tourists, an 82 per cent increase over 2012.

At the event, the city will also launch its tourism logo and slogan.

According to the city's culture, sport and tourism department, Da Nang received 1.3 million tourists, of which 407,000 were foreigners, in the first five months of this year, earning revenue of VND3.5 trillion or US$167 million.— VNS