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| More than 60 per cent of people in the country use Vietnamese goods, information released at the Proud of Vietnamese Products 2016 programme, held in Ha Noi on Sunday, revealed. — Photo vov.vn |
HA NOI (Biz Hub) — More than 60 per cent of people in the country use Vietnamese goods, information released at the Proud of Vietnamese Products 2016 programme, held in Ha Noi on Sunday, revealed.
In the two big cities, Ha Noi and HCM City, Vietnamese products account for 90 per cent of the market share in distribution channels.
The programme, which was launched by the Ministry of Industry and Trade in cities and provinces nationwide, concluded in the capital on Sunday. It was aimed at promoting locally produced goods and involved various business associations, supermarkets and shopping centres.
Speaking at the ceremony, Hoang Quoc Vuong, deputy minister of industry and trade, said the programme had helped Vietnamese businesses promote their brand names and products, thus improving their competitiveness and helping them expand their market. "The programme has contributed to improve people's awareness on the importance of the local market and Vietnamese goods," he said.
The movement, "Vietnamese people prioritise Vietnamese products", started in 2006 and has since built people's trust in the quality of Vietnamese goods.
The event got a great response, especially in major cities such as Ha Noi, HCM City, Da Nang, Hai Phong and Can Tho.— VNS