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| The first Vietnam Sales and Marketing Camp (VSMCamp 2016) will be held at Flamingo Dai Lai Resort in the northern province of Vinh Phuc on September 24 and 25. — Photo diendandoanhnghiep.vn |
HA NOI (Biz Hub) — The first Vietnam Sales and Marketing Camp (VSMCamp 2016) will be held at Flamingo Dai Lai Resort in the northern province of Vinh Phuc on September 24 and 25.
Many well-known Vietnamese and international speakers will join the event, being held under the theme "Building sales and marketing strategies for national brands" with around 10 workshops, to discuss the latest topics related to strategies on sales, product distribution, and branding, apart from marketing, advertising, media and technology.
According to the organising board, the programme is expected to attract 3,000 participants including executive directors, sales and marketing directors, chief technology officers, and administrators, in addition to representatives of professional associations.
Tran Ngoc Anh, chairman of the Vietnam Chief of Sales & Marketing Officer Club (CSMO Vietnam) said the programme was designed to mobilise a collective intelligence to build a professional network for the sharing of knowledge, skills and experiences on developing strategies for marketing, sales, advertising, and communications for big Vietnamese brands.
The event was co-organised by the Club of Sales and Marketing Director of Vietnam (CSMO Vietnam), Vietnam Marketing and Communications Club (VMCC) and Le Bros Company.
The innovation of VSMCamp 2016 is derived from real demand of Viet Nam that it should have a standard and large-scale playground for those who work in the field of sales and marketing to have an opportunity to learn and exchange experiences with a view to making Vietnamese brands stronger.
VSMCamp is expected to become an annual event of national sales and marketing industry, Ngoc Anh said. — VNS