The capital city will host Ha Noi Promotion Month in November, which will see the participation of 300 to 500 enterprises and wide-scale discounts at 1,000 sale locations.

The month-long sales promotion programme has been running for nine years now, and is attracting more and more interest from consumers, said Tran Thi Phuong Lan, deputy director of the Ha Noi Department of Industry and Trade, the event organiser.

This year’s event will witness the participation of not only retail businesses but also businesses from the food, banking, healthcare and education sectors, she said.

Lan described the event as an opportunity for all enterprises to boost production, enhance competitiveness and advertise their products and brands among local consumers as well as domestic and foreign tourists.

The programme is scheduled to kick off on November 3. The tourism promotion festival will be held from November 3 to 5; the Golden promotion days will be November 18 and 19; a golden promotion fair will run from November 24 to 28; and an online promotion week will be organised from November 20 to 26.

The Promotion Month is an annual event in Ha Noi, aimed at boosting consumption, especially for made-in-Vietnam goods, and helping firms attract and connect with customers.

Around 500 enterprises participated in last year’s event, providing various quality products of certified origins, from electronics and home appliances to clothes, at 1,000 sale locations across the city. — VNS