Fair targets promoting furniture consumption in local market

Monday, May 28, 2018 16:12

A booth at the VIFA Home 2017. The fair this year will be held at the Phu Tho Stadium in HCM City’s District 11from November 16-19. — VNS Photo

The Vietnam Furniture and Home Furnishing Fair will promote locally-made wooden furniture, home decor and handicraft products for the domestic market.

VIFA Home 2018, to be held in District 11’s Phu Thọ Stadium from November 16-19, will feature 600 booths displaying outdoor and indoor furniture, handicrafts and home decor, household appliances, garden decor, gifts and souvenirs.

Huynh Van Hanh, permanent deputy chairman of the Handicraft and Wood Industry Association (HAWA), said: “Unlike previous years when the fair just allowed enterprises that have factories in Viet Nam to take part, this year the fair is also open to woodworking firms from other countries.”

Many property firms will also join the fair, creating favourable conditions for woodworking firms to exchange information and explore business co-operation, he said.

Hanh said exhibitions and trade fairs offered opportunities for exhibitors to promote their brands and products, expand market share, and enhance co-operation with potential business partners.

VIFA Home last year attracted more than 12,000 visitors, including wholesale buyers in the city and from other cities and provinces, leading to many direct sales at the fair.

Wooden furniture production for domestic consumption reached US$1.65 billion last year, he said.

Viet Nam has become a centre for producing quality wood furniture from legal timber sources for both domestic and export markets.

The domestic market is the most promising market thanks to the rapid development of the property market in the last two years.

“Normally, wooden furniture demand from the new apartment segment accounts for 40 per cent of total demand, offering a great opportunity for woodworking firms,” he said.

According to the fair’s organisers, Hawa and Hawa Corporation, enterprises that register early for the fair will receive special incentives. — VNS

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