According to a 2014 survey by Jobvite, 73 per cent of recruiters signed a candidate they initially found through social media, and one third of the study's recruiters hired through Facebook. This trend evokes the question, why is Facebook becoming such a popular recruitment tool around the world? Below are some reasons for the rising Facebook trend shared by HR experts at Navigos Search.

It helps you gain more traffic to your job ads

Facebook provides employers with an alternative channel to grab talent's attention. Recruiting on Facebook means you are taking your recruitment efforts globally thanks to its huge user base. Using this channel, you gain access to a world's worth of talent that can help make your business more successful.

It contributes to your branding efforts

Building a fully branded social career presence will bring top talent applying in no time. Famous brands like Uniqlo and Gap use Facebook as a tool to boost their HR image. Moreover, engaging in Facebook recruitment, and being active in other social media sites, helps increase your brand's presence in your industry and gain more trust from job seekers.

It builds a more personal connection with candidates

Attracting job seekers through social media means your company is engaging them on a much more personal level. Job seekers are more likely to choose a job opportunity with a more personal approach to recruitment.

It turns people into talent scouts

Even if someone is not suitable for the job, Facebook users can share your job ads with their friends who may be viable candidates. This is free networking and advertisement for your company without any additional effort.

Source: Navigos