VINECO to launch rice brand on December 26

Monday, Dec 21, 2015 21:14

VINECO in co-operation with Trung An Company grow rice in Mekong Delta. — VNS Photo
HA NOI (Biz Hub) – VINECO will launch its brand of rice on December 26 in co-operation with Trung An Company.

VINECO, which is Vingroup's agriculture company, said the rice will be distributed exclusively on the group's Vinmart super markets and Vinmart+ convenience stores in the southern region from December 26, and in the rest of the country four days later.

VINECO said the rice is grown on 8,000 hectares of land belonging to the Trung An company, one of the leading rice producers with a most advanced and modern processing system in the Mekong Delta. The entire cultivation process is under VINECO's production, which is tightly controlled under ISO 22000, HACCP and Global GAP, ensuring the maximum food safety and nutritional content.

During the launch, VINECO will supply the market with six types of rice meeting the demand of the global GAP. It expects to serve the local customers with organic rice products in 2016. — VNS

Comments (0)