National flag carrier Vietnam Airlines has launched an e-commerce platform called VNAMALL at http://vnamall.vietnamairlines.com/, offering discounted deals on more than 300 products as part of its Black Friday promotional event.

It is the airline’s latest move to diversify its investment and catch up with the digital transformation trends and the rapidly growing e-commerce industry.

With VNAMALL, Vietnam Airlines expects to take advantage of its network of nearly 100 routes to bring to online shoppers distinctive high-quality products, mostly food, farm produce and wine, from prestigious suppliers and partners worldwide.

The State-run company also sells Vietnam Airlines Gift Card, the first airline service gift card ever launched in Vietnam, which allows users to exchange for air tickets or right to upgrade to Business Class on Vietnam Airlines, Pacific Airlines and VASCO flights, among others.

VNAMALL is offering VND100,000 (US$4.41) off and a gift to the first 100 orders of VND300,000 and more. — VNS