Vicostone named national brand in 2020
The title recognised Vicostone’s ongoing efforts in building and developing its brand as a way to assert the quality and reputation of a Vietnam’s brand in the international market, the company said in a statement.
Vicostone Joint Stock Company, a member of Phenikka Group, has been named “Vietnam Value 2020” by the Ministry of Industry and Trade.
The title recognised Vicostone’s ongoing efforts in building and developing its brand as a way to assert quality and reputation in the international market, the company said in a statement.
Currently, Vicostone is the Top 3 manufacturer of high-quality quartz-based engineered stones in the world. The company’s products are shipped to more than 40 countries and territories including the US, Canada, the EU and Australia.
Despite the pandemic, the company experienced positive business performance with a modest revenue increase of 2.2 per cent to over VND1.5 trillion (US$64.6 million) in the third quarter of this year and its pre-tax profit surging 13 per cent year on year to VND469 billion (over $20 million).
‘Vietnam Value’, introduced in 2003, is the Vietnamese Government’s unique and long-term trade promotion programme which aims to introduce and promote prestigious and quality product brands of Viet Nam.
Over the past 15 years, the programme has helped raise awareness of ministries, sectors and businesses about the importance of building, developing and protecting brands. It has also honoured many prestigious products and enterprises, as well as supported local businesses in improving capacity and building their brand.
For 2020-30, the national brand programme will attach the building and developing of Vietnamese brands to positive and outstanding values of the product brands with specific goals. The implementation will match the country’s import-export strategy, targeting to lift export turnover of national brand products higher than the average export value.
The programme also targets a 10 per cent rise in the number of the most valuable brands listed by the world’s major ratings agencies. All products that obtain national brand recognition will be promoted in the domestic and key export markets. — VNS
