The board game by Vero. — VNS Photo

Vero, an ASEAN-wide agency specialising in PR, creative, and digital marketing solutions in Southeast Asia, has created a board game titled “Campaign Go” as a New Year’s gift to partners and clients in Viet Nam.

Designed by members of Vero’s HCM City office, the aim of Campaign Go is to capture the big picture of the communications industry with friendly competition by simulating a year in the life of a marketer.

The board game has been produced in a limited run of 100 units exclusively for the 2021 Lunar New Year, but Vero has chosen to share all the materials needed to play Campaign Go with the public. The game can be downloaded for free to print and play from Vero's website.

“Campaign Go represents the added value that Vero brings to our partners and clients, as well as the creativity of our team,” said Vero Strategy Director Hong Phuc Ngo. “Its inclusion of diverse resources reflects our holistic approach – we will consider every option and do whatever it takes to make a great campaign."

Campaign Go takes the form of a race to run the most successful communication campaigns across four rounds representing the quarters of a year. It features 70 cards, as well as a game mat and colored blocks that allow players to track their progress throughout the year.

Vero's creation of this New Year’s gift is a testament to cross-cultural inspiration.

Board and card games have a long history in Viet Nam, with famous examples including Co Tuong (Elephant chess), Co Ca Ngua (Jeu de Petits Chevaux), O An Quan (Mancala), and Tam Cuc (Three Chrysanthemums), while Western-style tabletop games have more recently become beloved social activities in Viet Nam and across Southeast Asia. As a regional agency that strives to intimately understand each local market, Vero designed Campaign Go as a synthesis of international trends and local culture. — VNS