Digital is a crucial enabler at Unilever and will accelerate its journey towards a purpose-led, future-fit organisation. With that goal in mind, Unilever announced it would launch DigiSpark, its new company-wide event on 'all things digital' next June.

DigiSpark aims to inspire and mobilise all employees to build the future-fit digital capabilities that is needed to successfully drive the company’s growth and people’s development in an entirely digitised world.

The event will see leaders talking about the vital role of digital in Unilever’s future and its strategic priorities. Providing a different perspective, external speakers will cover digital trends impacting the business.

The DigiSpark event is a part of Unilever’s digital transformation programme, Digital 4 Growth, which began in 2021. This year, the programme continues to focus activities on implementing Digital Marketing and Commerce Hub’s globally, enabling faster and more effective digital asset creation and deployment to respond to further convergence of media, entertainment and commerce.

It will also drive competitiveness in digital commerce, where Unilever continues to grow ahead of the channel and leverage data-driven partnerships with key strategic customers by scaling the Partners 4 Growth programme.

Priorities will be given to using the power of Artificial Intelligence/Machine Learning, big data analytics and social listening to power digitally-enabled innovation, grow the group’s digital native businesses and our digital selling and services and make sustainable living simple and preferred for consumers, powered by digital.

A Unilever Vietnam representative said that building and designing a digital transformation platform and system and data management upskilling would facilitate employees and businesses in Unilever Vietnam’s value chain to have useful foundations for the future. More than 10,000 people in Unilever Vietnam’s value chain make data-driven decisions.

Typically, technology application and digitisation at Unilever Vietnam’s factories have offered employees opportunities to learn and develop digital transformation skills, transitioning from manual operations to robotics, data analysis, automation system designing and algorithm programming.

Unilever Vietnam’s factories currently have a team of engineers who can self-design and programme new smart automatic systems and 100 per cent of technical staff have system maintenance capabilities.

In addition, promoting digital transformation for employees at Unilever Vietnam also facilitates the team to implement several data-driven digital marketing initiatives and digital sales channels, such as the OrderUNow application that helps more than 170,000 grocery stores nationwide import products directly from Unilever or the UShop e-commerce ecosystem specialising in selling Unilever products. — VNS