Unilever has announced Easy Green, a three-year exclusive e-commerce sustainability partnership with Lazada to enable easy access for millions of Vietnamese consumers adopting an eco-friendlier lifestyle for Earth Day.
In line with Unilever’s global purpose of making sustainable living commonplace, the two main tenets of the partnership will include an exchange of consumer insights to uncover what shoppers find most important when shopping online and developing corresponding solutions.
Based on a 2021 Unilever discussion with digital consumers, limited availability, insufficient green labelling, and the excessive use of plastic packaging were the top concerns identified by eco-friendly digital shoppers in Southeast Asia.
Unilever’s Easy Green label was designed to help everyday consumers overcome these obstacles and easily identify and make better green purchases as online shopping is increasingly more integrated into consumers’ daily lifestyles.
The Easy Green label will debut on Unilever’s Home Care products via Unilever’s LazMall Flagship stores in Viet Nam and Indonesia, Malaysia, the Philippines, Singapore and Thailand.
Home Care products with the Easy Green label must fulfil at least one of the following criteria: Biodegradability, Renewability, Reduced greenhouse gases, and Uses Better, Less, or No plastic packaging.
“We designed Easy Green to better serve Vietnamese digital eco-shoppers, in line with our Clean Future initiative. It is our commitment to developing high-performing products and being kind to people and the planet at accessible prices. This includes our approach to create products that are biodegradable, renewable, and use better, less or no plastic,” said Do Thai Vuong, Sustainable Business and Communications Vice President, Unilever Vietnam.
James Chang, Chief Business Officer, Lazada Group, said: “Lazada’s commitment has always been ‘Customers First,’ hence we hope that with the increasing assortment of products and choices available online, discerning consumers will increasingly find it easier to identify and shop for eco-friendly products that are also transparent with the items’ lifecycle journey.
"The Easy Green partnership is a significant move towards a long-term collective goal for a more comprehensive online shopping experience for Lazada shoppers.”
In addition, starting in Viet Nam, Indonesia and the Philippines, Unilever is closely partnering with Lazada to further reduce the usage of plastic packaging materials in delivery parcels using Lazada Logistics green packaging solutions. This includes the usage of FSC-certified carton boxes and recycled shredded paper that replaces previously used plastic fillers. — VNS