Tiki's annual November 11 promotion sees sales skyrocket

Wednesday, Nov 13, 2019 16:35

The number of orders and customers quadrupled for Tiki on its “Legendary Sale 11.11” promotion on November 11. — Photo Courtesy of the company

E-commerce platform Tiki saw a quadrupling of orders and buyers from normal days during its “Legendary Sale 11.11” promotion on November 11.

They were 2.5 and two times up from last year.

Traffic tripled on November 11 compared to usual days.

TikiNOW promises delivery within two hours while for the rest of the orders the average delivery time was 1.99 days.

For this, the company has been investing huge amounts in operations and fulfilment centres. It now has 65,000sq.m of fulfillment centres around the country, and plans to expand to 200,000sq.m by next year.

In Viet Nam over 60 per cent of the population uses the internet, and this offers brands the opportunity to easily approach target customers.

Recognising this, Tiki started to run bumper ads 6s on Youtube from the beginning of this years Legendary Sale, and managed to reach half of all internet users.

The campaign has so far attracted more than 30 million views and 1.2 million engagements and counting. — VNS

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