Sony has launched the new 2022 Bravia XR line-up.
It includes X95K 4K Mini LED, Master Series A90K, A80K 4K OLED, and X90K 4K LED.
The Japanese company said that the innovative XR Blacklight Master Drive technology which is powered by Cognitive Processor XR controls latest generation Mini LED backlight in the X95K.
The OLED models are equipped with enhanced acoustic surface audio and the LED models with acoustic multi-audio.
They also come with other advanced technologies such as 360 spatial sound personaliser, Bravia cam, ambient optimisation pro, and premium remote.
Besides, they bring more than 700,000 movies, shows, live TV, and more from apps and subscriptions and organize them seamlessly.
The TVs automatically optimise the picture to the best settings for the PlayStation5 console and movies.
In another development, the company released Netflix Adaptive Calibrated Mode, which automatically adjusts image processing based on ambient light so that users' favourite shows and films look like the creator intended, under any conditions.
This year select TV models use Sony-developed SORPLAS, a 99 per cent recycled plastic material that has reduced the amount of virgin plastic used by up to 60 per cent.
Packaging size has been reduced by around 15 per cent, with a 90 per cent reduction in ink and 35 per cent reduction in plastic.
BRAVIA CAM can recognise when no one is in front of the TV and dim the display to conserve energy. — VNS