Solite ties up with Universal to bring joyful summer to kids

Tuesday, Jun 28, 2022 17:54

The new Solite Minions product. — Photo courtesy of Mondelez Kinh Do Vietnam

Solite, a Mondelez Kinh Do brand, has tied up with Universal to organise a programme named "Moms and Kids together hunt 48 Macbooks every day".

This is the second year that Solite and Universal have organised the programme to create a memorable summer experience for Vietnamese kids and moms with the exclusive meeting with cartoon character, Minions, and the attractive promotionme gifts of up to VND4 billion (US$172,000).

This year, children have been eagerly waiting for the movie “The rise of Gru” with lovely and fun Minions characters in the coming July. Thus, the meeting with Minions is believed to be the 1st ever and most breakthrough event in the year that Solite co-operates with Minions in Viet Nam to bring a surprising and cheerful summer to the children.

The event will occur at Van Hanh Mall in HCM City up to July 10th 2022, expecting approximately 15,000 attendees and offering them a chance to experience exciting and unique activities.

In addition, Solite has launched a collection of Solite Minions products specifically for this summer with unique and diverse Minions character images on each packaging design to help the connection between moms and kids be more tender and lasting.

The Solite Minions products can be easily purchased at nationwide stores, supermarkets, and the most popular e-commerce channels and delivery apps such as Lazada, Shopee, Tiki, Grab...

“As a mom and kid's brand, Solite has always strived to be the tender connection between moms and children. Following the success of 2021's partnership programme, which received a warm response from consumers, Solite continues joining hands with Minions to bring another new and unique experience to families to kick off a joyful summer this year, while waiting for the return of the beloved Minions series. We wish that children will have an unforgettable summer of excitement after a long school year. And we believe that this innovation will be the most exceptional event this summer," Nguyen Le Ha Trang, marketing manager of Mondelez Kinh Do Vietnam, said.

Making success by placing consumers at the heart of everything they do, Mondelez Kinh Do constantly invests in strategic R&D activities, and trendy marketing campaigns based on local insight to best serve its consumers with a unique snacking experience. — VNS

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