Sodexo Vietnam – the tech-enabled benefits and rewards ecosystem, has officially launched Gift Pass, a multi-brand gift voucher to meet the increasing needs of the gift voucher market in the country.

According to research by PayNXT360, the gift voucher market value in Viet Nam in 2023 will be US$5.4 billion and is estimated to reach $8 billion in 2027, with a compound annual growth rate (CAGR) of 8.7 per cent.

Nguyen Thuc Uyen Vi, General Director and Country CEO of Sodexo Vietnam, said: “Gift Pass is the next big step of Sodexo Vietnam in the strategy of accompanying Vietnamese businesses in general and consumers to realise the goal of increasing the experience from shopping to dining and other recreational activities. As the first company to set the stage for the benefits and rewards market in Viet Nam, we hope to help customers have an additional choice of convenient, easy-to-use, and easy-to-distribute gift vouchers, while providing the best experience for users.”

Sodexo Vietnam belongs to Sodexo Global - a global leader in providing customer service. Present in Viet Nam since 2011, Sodexo Vietnam has more than 6 million users and over 40 million gift vouchers issued to this market. — VNS