Shopee to expand its support initiatives with annual brands festival

Tuesday, Oct 06, 2020 10:40

Shopee plans to expand its initiatives to help brands and retailers launch, scale, and succeed online by starting the 10.10 Brands Festival. — VNS Photo

Shopee, an e-commerce platform in Southeast Asia and Taiwan, has recently announced that it will expand its initiatives to help brands and retailers launch, scale and succeed online.

The initiatives will start with its Shopee 10.10 Brands Festival.

At this year's 10.10 Brands Festival, Shopee will enhance its support for brands with the launch of its Shopee Media Agencies Partner Program (SMAP) covering seven markets, including Singapore, Malaysia, Indonesia, Philippines, Thailand, Viet Nam and Taiwan.

This strategic programme is the region’s first and largest of its kind, comprising five leading global media agencies.

Through this programme, Shopee will equip media agencies with in-depth knowledge and skills on using Shopee’s suite of brand marketing tools, including advertising solutions such as Shopee ads, products such as in-app branding assets, store management, campaign execution and other value-added services.

Tran Tuan Anh, Managing Director, Shopee Vietnam, said: “We’re encouraged by the growth in the number of local and international brands joining Shopee Mall, who trust and rely on Shopee to sustain and expand their businesses. Helping our brand partners to make a seamless transition online, amplify their online presence, and boost brand affinity has always been a priority for us.”

Aside from SMAP, brands can further elevate their online presence and scale their e-commerce business with Shopee’s strong ecosystem of solutions like robust logistics and warehouse solutions, and easy-to-use brand marketing tools.

Shopee also offers tools tailored for brands who are newer to e-commerce or do not have prior experience with online engagement strategies.

As the region’s biggest online shopping event for brands, the 10.10 Brands Festival will feature two weeks of supersized brand promotions and back to back Super Brand Days. The festival runs from September 25 to October 10, with key highlights including free shipping, and exclusive promotions up to 50 per cent off and thousands of valuable gifts. — VNS

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