Many consumers visited the "Celebrate Your Strength” Super Brand Day campaign organised by Shopee and L’Oreal in early March. — VNS Photo

E-commerce company Shopee said that it saw over 800,000 visits from March 1-4 during its “Celebrate Your Strength” Super Brand Day campaign, surpassing last year’s performance by almost double the number.

The campaign was organised by Shopee in co-operation with L’Oreal, demonstrating the joint efforts of Shopee and L’Oreal "to turn purpose into action by engaging with the online community of beauty users to celebrate women’s achievements and empowerment".

Across the three-day campaign in Viet Nam, L'Oreal saw its campaign microsite on Shopee attract double the number of visits of last year’s performance.

Ian Ho, regional managing director at Shopee, said: “We are proud to work with purpose-driven brands like L’Oreal to drive positive impact in our communities. This year, we are very encouraged to see such overwhelming participation from Shopee users and beyond, with more engaging and interacting with our exclusive International Women’s Day themed games and live streams.”

This year’s International Women’s Day global theme focused on challenging gender inequality and encouraging people to seek out and celebrate women's achievements.

To raise awareness of the campaign, L'Oreal tapped into Shopee’s wide user reach and engagement tools to highlight female strength and beauty on social media, spreading positivity in the community.

The International Women’s Day themed version of Shopee’s popular in-app game, Shopee Lucky Prize, was also a huge hit among users with over 1 million plays throughout the campaign period. — VNS