Samsung Electronics has been named the best brand name in Asia in 2016 for a fifth consecutive time. — VNS Photo

HCM CITY (Biz Hub) — Samsung Electronics has been named the best brand name in Asia in 2016 for a fifth consecutive time.

The annual ranking of ‘Asia's Top 1000 Brands' if done through an online survey by Campaign Asia-Pacific in collaboration with Nielsen.

It aggregates consumer insights across 14 major product categories like automotive, retail, F&B, and consumer electronics and offers a clear measure of the most highly regarded brand names.

"With 6,400 respondents across 13 markets, we kept our survey consistent to allow a clear and accurate result when we polled respondents to choose the first best brand that comes to their mind and Samsung retains its number one position," Atifa Silk, brand director, Campaign Asia, said.

The survey was done in 13 markets: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam.

To ensure accurate representation, the survey targets age, gender and monthly household income to establish a balanced survey landscape. — VNS