The new interface of Newborns Vietnam, a UK-registered charity, launched by PurpleAsia. — Photo courtesy of PurpleAsia

Newborns Vietnam, a healthcare charity dedicated to improving the outcomes for newborn babies in Viet Nam’s central and northern regions, has got a new website.

PurpleAsia, the branding and PR consultancy that designed the new website, said it would crate a stronger, more recognisable brand image and personality that would resonate with donors and supporters around the world, increasing donations.

Newborns Vietnam, a UK-registered charity, has worked in partnership with the Ministry of Health as well as local and national hospitals to implement British specialist training programmes for nurses and doctors to reduce preventable newborn deaths in Viet Nam.

It has educated, trained and supported doctors and nurses in the central and northern regions for more than eight years, working with UK nursing and medical bodies to bring best-practice care, education and systems to hospitals, clinics and support networks.

PurpleAsia said it donates at least US$10,000 worth of working hours to a charitable cause every year. — VNS