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| PNJ, the leading jewellery brand in Viet Nam, signed on Friday a brand co-operation agreement with Austria's Swarovski Group, promising to bring to Vietnamese customers the exciting experiences of the new products of PNJ combined with the prestigious and well-known Swarovski stone brand. — VNS Photo |
HCM CITY (Biz Hub) — PNJ, the leading
jewellery brand in Viet Nam, signed on Friday a brand co-operation agreement with Austria's Swarovski Group, promising to bring to Vietnamese customers the exciting experiences of the new products of PNJ combined with the prestigious and well-known Swarovski stone brand.
Speaking at the signing ceremony, Cao Thi Ngọc Dung, PNJ's chairwoman and CEO, said Swarovski is the world's leading company specialised in the design and manufacturing of crystal, precision cut jewellery stones, including gemstones and zirconia, for the global jewellery market for more than 120 years.
The co-operation will continue to reconfirm the prestige and leading position of PNJ in the jewelry industry in both Viet Nam and the region, she said, adding that, "With this co-operation, PNJ again pledges that all the zirconia used in ECZ jewellery products have a reliable origin and excellent quality."
Kurt Zbinden, Swarovski's Vice President Operations Asia-Pacific, said Viet Nam is a potential market, with PNJ being the most famous and popular jewelry retailer in Việt Nam and one of the leading jewelry brand in the region. — VNS