PNJ has launched the Trầu Cau wedding jewellery collection. — Photo courtesy of the company

Phú Nhuận Jewelry JSC has launched the PNJ Trầu Cau (betel and areca) wedding jewellery collection that features traditional value through contemporary designs.

In Vietnamese custom, areca nuts, betel leaves and lime paste are indispensable betrothal gifts at engagement and wedding ceremonies.

Featuring the image of a betel quid skilfully folded into an elegant shape that people call “phoenix wing betel quid,” the collection is a match for a range of customers' needs for modern and traditional wedding jewellery.

The harmonious blending of traditional cultural beauty and modern design style makes the collection sophisticated and exclusive.

It comes in two editions: 24k gold and diamond.

The special edition 24K gold jewelry set is suitable for brides wearing áo dài (the traditional long dress).

The limited edition diamond jewelry set is meant for those who want an elegant and classy look on their big day. It has over 1,000 diamonds around the main unique heart-shaped diamond encrusted by hand by skilled artisans at PNJ.

Besides, to meet various customer needs, PNJ also offers options such as engagement and anniversary rings in 24K, 18K, 14K, and 10K gold, diamond and ECZ stone.

Nguyễn Khoa Hồng Thành, PNJ’s senior marketing director, said: "Wedding jewellery is one of PNJ's strategic segments. We believe that with innovation, creativity and serious investment in each product, PNJ will offer more options to satisfy the increasingly diverse need of various customer groups.

“This also affirms PNJ’s position and will help us realise our vision of becoming Asia's leading jewelry manufacturing and retailing company.”

PNJ has registered for intellectual property protection for this unique collection. — VNS