PNJ and Swarovski representatives introduce the new PNJ Suncut product line in HCM City on Wednesday. – VNS Photo

Phu Nhuan Jewelry Joint Stock Company, the country’s leading jewellery brand, on Wednesday launched PNJ Suncut it has co-created with Australia’s Swarovski.

The product line uses stones Swarovski makes exclusively for PNJ with 86 cuttings, a lucky number in Vietnamese culture.

According to Kurt Zbinden, Swarovski’s president for Asia-Pacific operations, it took nearly two years to develop the product line. “It was a long process because we wanted to develop something really unique.”

PNJ’s ECZ (Excellent Cubic Zirconia) jewellery using Swarovski zirconia stone is very popular.

Talking about their future collaboration, Le Tri Thong, PNJ’s general director, said there are plans to come up with new innovative product lines for the Vietnamese market as well as export.

PNJ is displaying three jewellery collections with 90 pieces at Saigon Centre in District 1 from November 6 to 11.

It is offering 10-20 per cent discounts on many items and vouchers at the show. – VNS