Pepsi to launch new promotional campaign

Sunday, Mar 18, 2018 16:02

A photo from a Pepsi’s fashion lookbook, featuring three Vietnamese pop stars wearing Pepsi promotional clothing and holding vintage design cans – Photo courtesy of Pepsi.

Pepsi has announced its 2018 promotional campaign featuring limited edition packs of vintage design Pepsi cans and a series of clothes in collaboration with famous fashion brands for its 120th anniversary on March 16.

The soft drink company has launched several limited edition packs, each containing five Pepsi cans featuring vintage designs from the 40s to the 90s, as a nod to the brand’s legacy. These packs will be available until around May 18.

Pepsi will also launch a series of clothes and accessories in a collaboration between Pepsi and famous brands such as H&M, Zara and Fila, as well as famous Vietnamese brands such as Couple TX and The New Playground. These designs will be sold at the brands’ branches all over the country.

In addition, Pepsi will publish a number of fashion lookbooks featuring the clothing lines and three emerging Vietnamese pop stars: Toc Tien, Isaac and Dong Nhi. – VNS

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