Panasonic Vietnam announced its official partnership with Olympic gold medalist Hoang Xuan Vinh in the company’s latest film featuring its ultra-high-resolution television.

The company expects that the widely-disseminated image of Hoang Xuan Vinh holding his gold medal with great pride will arouse passion in Viet Nam’s youth to pursue their ambition, thereby generating a love of sports, particularly geared towards Olympic sports, among the Vietnamese youth.

“Our partnership with Hoang Xuan Vinh is deeply rooted in our global commitment of 'Sharing the passion.' We strongly believe Hoang Xuan Vinh will be an inspiring symbol and arouse the passion of Viet Nam’s youth and encourage them to fulfill their burning ambition,” Masaaki Kobayashi, managing director of Panasonic Vietnam, said.

Panasonic’s Olympic spirit left a deep impression on Hoang Xuan Vinh, which led to his collaboration in this touching film. The athlete, who won a historic Olympic gold medal, also shared his intense interest in Panasonic’s products and the brand, which played a vital role in his decision to partner with the company.

As worldwide Olympic partner for more than 25 years, in Rio 2016, Panasonic has been accompanying with sport fans through beautifully-narrated images produced by its cutting-edge AV solutions showcased. Panasonic also developed 4K technology integrated into Panasonic’s latest television 4K series DX900, DX700 and DX650 to offer viewers outstanding brightness, deeper black and an unparalleled experience. — VNS