Latest technology ranging from air conditioners, washers, and lighting equipment emphasizes Panasonic's B2C and B2B commitment in Vietnamese market.— Photo Courtesy of Panasonic

HCM CITY (Biz Hub) — Panasonic Viet Nam Group will this year focus on five major business fields- consumer electronics, home and living, automotive, B2B solutions, and devices.

Eiji Fukumori, general director, Panasonic Viet Nam, said in consumer electronics the company aimed to achieve steady growth in sales of goods like air conditioners, refrigerators and washers.

The other strategic categories would be small appliances, batteries, lighting and housing, where the company would enhance brand visualisation at merchandisers and shop fronts, he said.

As for the B2B sector, Panasonic Viet Nam would strengthen its audio visual, energy solutions and commercial air conditioners portfolio, he said.

He was speaking in HCM City on April 15 at the 2015 Panasonic Gran-Forum, a major business-to-customer and business-to-business convention organized by the Japanese giant.

The Panasonic Gran–Forum 2015 is divided into three key areas such as Panasonic Demo Corner enables visitors to experience B2C products and B2B solutions first hand; Panasonic's Daily Solutions corner is designed to highlight how Panasonic products and solutions can meet diverse needs, from homes to offices as well as convenience stores to restaurants and Panasonic Global Achievement. —VNS