Panasonic launches "Live Green and Wellness with Gen G" campaign

Monday, Dec 12, 2022 14:19

Campaign "Live Green and Wellness with gen G" with dynamic and enthusiastic GEN-G ambassadors in environmental activities. — Photo courtersy of the company

Panasonic Vietnam has officially launched the campaign “Live Green and Wellness with Gen G” to inspire young Vietnamese people and all concerned public to lead an environment-friendly and comprehensively healthy lifestyle, actively contributing to the wellness and sustainable development of Viet Nam.

The campaign includes a variety of online and offline activities aimed at promoting awareness, giving empowerment and facilitating capacity building for Vietnamese youth on the topic of environment and global warming.

The "Live Green and Wellness with Gen G" campaign is among the actions towards realising the Panasonic Group's commitment of “Panasonic Green Impact”, which was announced in January this year, where CEO Yuki Kusumi firmly declared the Group’s ambitious commitment of net zero by 2030 in Panasonic operating companies worldwide and reducing CO2 emissions by 300 million tons throughout its value chain by 2050, equivalent to 1 per cent of current global CO2 emissions.

“With Panasonic Green Impact, we see our pioneering role in tame invites young Vietnamese people to join in “GEN G” – our new concept of a Leading Green Generation. I believe that you - youngsters - can be a driving force and an inspiration for the whole society to generate positive impact. And GEN G will be a new definition for a cool lifestyle for young Vietnamese people, full of energy, empowerment, knowledge and skillset to ACT GREEN, LIVE WELLNESS not only for themselves, but the whole community and society,” said Marukawa Yoichi, General Director of Panasonic Vietnam.

Panasonic's GEN G is actually a brand-new concept which is not restricted to Gen Z or young people. However, the highlight of this generation is modelled through a group of young and very active “ambassadors”, such as Khanh Vy and Helly Tong, two very dynamic representatives for Vietnamese youngsters who are not only young and talented, but also well-known for their leading roles in social-environment activities.

The programme is accompanied by Ministry of Natural Resources and Environment, UNDP, NGOs and the Central Youth Union. — VNS

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