OPPO posted a double-digit growth of over 29 per cent in 2017, ranking second in annual smartphone shipments for the South-East Asia region.
This was revealed in the latest report of market research firm International Data Corporation (IDC).
The “Quarterly Mobile Phone Tracker” report covers markets, including Indonesia, Malaysia, Myanmar, the Philippines, Thailand and Viet Nam.
Since establishing Thailand as its first international market in 2009, OPPO has maintained rapid growth in the region by offering products that consumers love. The company’s localisation plan works to deeply understand the needs of young consumers by developing innovative technology together with beautiful and fashionable designs.
Proving to be popular among the youth, the “Selfie Expert” F series, specifically the OPPO F5, is the industry’s first to feature groundbreaking A.I. Beauty Recognition technology, which is designed to personalise beautification for users within a captured selfie. Other firsts include the advanced Full-Screen FHD+ display and convenient Facial Unlock technology. Looking ahead, the forthcoming generation of products will continue to bring innovative user experiences and strengthen the company’s leadership position among the young smartphone users in the region.
In the upcoming era of more advanced mobile technology and 5G connectivity, OPPO plans to continue its commitment to South-East Asia with pioneering products that will inspire and excite consumers in the years ahead.
OPPO is a camera phone brand used by young people around the world
For the last 10 years, OPPO has been focusing on manufacturing camera phones while innovating mobile photography technology breakthroughs. OPPO started the era of selfie beautification and was the first brand to launch smartphones with 5MP and 16MP front cameras. OPPO was also the first brand to introduce the motorised rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology. OPPO’s Selfie Expert F series, launched in 2016, started a selfie trend in the smartphone industry.
In 2017, IDC ranked OPPO the No. 4 smartphone brand globally. Today, OPPO provides excellent smartphone photography experience to consumers and is the “selfie expert” and leader.
OPPO is the second-largest mobile phone company in the Vietnamese market in terms of quality, customer service and design.
The company officially launched its first product in Việt Nam with the Finder product line, which is the world’s thinnest smartphone, in 2013.
In November 2017, OPPO launched the F5 product as the best medium-range smartphone awarded by Consumer Electronics, PCWorld newspaper and Audio.vn website. In 2017, OPPO also launched Brand Shop chain, officially bringing the brand into the premium segment.