An Binh Commercial Joint Stock Bank has unveiled a unique feature in its customer accounts: they will have alphabets and other characters that clients can choose.

Starting from this month, customers can make their account a personal name or use special characters, phone numbers, easy-to-remember numbers, or numbers with special meanings or those that they think bring good fortune.

Nguyen Khanh Phuc, director of the lender’s personal banking division, said: "Most Vietnamese users associate good fortune and professionalism with naming and certain numbers. ABBANK hopes the newly launched service will meet customers’ need to express themselves.”

ABBANK also announced a promotion programme called Tai khoan so dep – Dac Loc Tam An (Accounts containing nice digits – Prosperity, feel comfortable) with a reduction of more than 80 per cent of the fee for getting accounts containing nice digits.

It also offers customers additional benefits such as permanent free use of AB Ditizen and waiver of issuance and annual fees for cards.

The promotion will run until September 18. — VNS