Nonghyup, KOTRA boost exports to Viet Nam

Thursday, Apr 06, 2023 12:12

At the opening of the Nonghyup office in Viet Nam. — VNA/VNS Photo

The National Agricultural Cooperative Federation of the Republic of Korea (Nonghyup) on Wednesday announced it has opened an office in Viet Nam to expand its exports to Southeast Asian countries, including Viet Nam, and seek new projects as well as pave the way for its kimchi exports to Viet Nam.

Nonghyup Chairman Lee Sung-hee pledged to make efforts to introduce high-quality farm produce from Nonghyup to Viet Nam and explore foreign markets, creating conditions for Nonghyup's kimchi to become a representative product of the RoK.

Nonghyup also signed a Memorandum of Understanding (MoU) with Korean food trading companies in Viet Nam to promote new products and collaborate on marketing to increase consumption.

The same day, the Korea Trade-Investment Promotion Agency (KOTRA) and Incheon Technopark opened a Korean booth at the 32nd Vietnam International Exhibition in Ha Noi to boost exports.

The booth displays a diverse range of products from small and medium-sized enterprises, including cosmetics, food and beverages, materials and equipment, fashion and accessories.

KOTRA helped the participating companies with Vietnamese marketing materials and introduced them to 150 key Vietnamese businesses, including the largest retail system in Viet Nam called Wincommerce. — VNS

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