The new Bravia XR TVs launched by Sony on Tuesday in HCM City. — VNS Photo

Sony Electronics on Tuesday unveiled new Bravia XR television models.

The new products include the Master series Z9J 8K LED and A90J OLED as well as the A80J OLED, X95J and X90J 4K LED televisions.

Powered by the Cognitive Processor XR, the brain of the new Bravia XR, the Bravia TV uses a completely new processing method that goes beyond conventional AI, designed to replicate the ways humans see and hear.

Cognitive Processor XR, powered by cognitive intelligence, divides the screen into numerous zones and detects where the “focal point” is in the picture.

While conventional AI can only detect and analyse picture elements like colour, contrast and detail individually, the new processor can cross-analyse an array of elements at once, just as our brains do.

Cognitive Processor XR can also analyse sound positions in the signal so the sound matches precisely with what’s on the screen.

In addition, it upconverts any sound to 3D surround sound, to deliver supreme realism with an immersive soundscape. It learns, analyses and understands unprecedented amounts of data and intelligently optimises every pixel, frame and scene for the most lifelike picture and sound Sony has ever delivered.

The new Bravia XR introduces Google TV, a brand-new entertainment experience that brings together movies, shows, live TV and more from apps. – VNS