The invigorating energy drink Thums Up Charged from Coca Cola has been officially launched in Vietnam.

The thumbs-up logo screams 'Go For It!' in the spirit of perseverance. Thums Up Charged wants to encourage Gen Z to confidently pursue their passions and live their lives to the fullest.

According to Statista, the energy and sports drink segment in Viet Nam will reach US$3.62 billion by the end of 2023 and maintain an impressive compound annual growth rate of 7.97 per cent through to 2027. Changes in preferences, tastes and lifestyles are driving consumer demand for new products in younger generations.

Thums Up Charged has been launched in Viet Nam to meet consumer demand for a stimulating refreshment that's stacked with benefits like vitamin B3, caffeine and zinc. Thums Up Charged is now available at retail outlets in the country's northern market.

One of the brand's ambassadors, YouTuber Do Mixi, spoke of his new role: "There are times when things in life aren't smooth and challenges prevail, but I believe you understand how to turn your feelings into motivation to get ahead. I hope you're always ready to 'Go For It!' in the journeys ahead. With the same spirit, I believe Thums Up Charged will become a companion whenever you need a push to invigorate yourself and pursue your passions.”

Thums Up is a 45-year-old global brand of Coca-Cola. Its delicious and refreshing taste, along with the perfect bubbly effervescence of the drink, will help consumers rehydrate, refresh, and recharge. — VNS