Mondelez Kinh Do launches Tet campaign

Thursday, Jan 21, 2021 11:31

A product of the Tet campaign launched by Mondelez Kinh Do Vietnam. — Photo Courtesy Mondelez Vietnam

The snack company Mondelez Kinh Do Vietnam recently kicked off the Tet (Lunar New Year) season 2021 campaign, bringing new products to the market.

With the iconic message of “See Kinh Do, Feel Tet”, the campaign aims to brighten up this Tet season and make it a happier year for everyone after the hardship of 2020, Mondelez Kinh Do said.

The campaign includes all of the company's family brands including Cosy, Solite and AFC, together with big international names LU, Oreo, Cadbury Dairy Milk chocolate, promising to bring Vietnamese consumers both traditional and modern flavours.

The company said the campaign's idea is attributed to Mondelez Kinh Do's most iconic Tet symbols: the crown, and yellow and red colors.

Leaving the hardship of the previous year behind, Mondelez Kinh Do wants its consumers to not only see the arrival of Tet but feel its spirit, a time for people to come together, revel in loved one's company, and be prosperous and healthy.

"This Tet holiday will be a rather different one for all of us. Now more than ever, our priority is to elevate the festive cheer among our consumers by bringing back the true spirit of Tet to them. At Mondelez Kinh Do, we stand for goodness and festivities, and this year we are doing our best to bring that meaning to people,” said Hemant Rupani, managing director of Mondelez Kinh Do Vietnam.

With that notion, the company presents its latest Tet special collections, which are a blend of international ingredients, local flavors, and time – tested recipes, following Mondelez International quality standards. The collections range from premium to mainstream to meet all gifting and snacking demands of businesses and consumers.

Consumers can buy Mondelez Kinh Do's Tet products from various channels across the country, including grocery stores, convenience stores and supermarkets. In addition, consumers can buy easily through e-commerce channels such as Tiki, Shopee, Lazada, Grab.

Mondelez Kinh Do, a combination of two snacking leaders that make much-loved brands for Vietnamese consumers, has been a member of Mondelēz International since July 2015. — VNS

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