Mondelez Kinh Do Viet Nam launches Lunar New Year 2023 campaign

Sunday, Dec 04, 2022 08:16

A display of Mondelez Kinh Do’s products at a supermarket in HCM City. The company launches its Tet 2023 campaign with 38 collections. — Photo courtesy of Mondelez Kinh Do Viet Nam

Confectionary producer Mondelez Kinh Do Viet Nam has officially kicked off its Tet 2023 (Lunar New Year 2023) campaign with product collections in a vast selection of flavours, package designs and price ranges to meet the increasing demand for snacking and gifting, together with exciting activities.

Accordingly, the company has launched 38 collections of Tet products from both international brands and well-known local brands that have been part of Vietnamese festivities for years.

Mondelez Kinh Do’s Tet collections this year range from premium to mainstream with combination of biscuits, nutritious cookies and delicious sponges.

The collections are introduced in stunning designs and eye-catching colours.

Mondelez Kinh Do introduces the special Tet hamper named “Kinh Do Loc”, conveying the message “Welcome luck on New Year’s Day for a full year of luck”.

To ensure product availability, Mondelez Kinh Do's team has worked hard to strengthen the company’s robust distribution through traditional channels as well as e-commerce channels such as Shopee, Lazada, Tiki, Bach Hoa Xanh online and Big C online. — VNS

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