Leaders of Mondelez Kinh Đô Vietnam and Guta Café at a Guta shop selling breakfast and break time combos up to the middle of July. — Photo Courtesy Mondelez Kinh Đô Vietnam
Snack producer Mondelez Kinh Đô Vietnam has recently announced a partnership with one of the fastest-growing coffee chains in HCM City, Guta Café, to launch new breakfast and break time combos, aiming at providing young people with new and convenient options to energise them as they navigate their busy daily lives.
Mondelez Kinh Đô said that with the increasing pace of life in HCM City, the progressive spirit of its young generation has made them busier than ever. This has led to a growing demand for meals that are not only convenient but also fresh, delicious, and nutritious.
Through this collaboration, the two brands have developed diverse combos to cater to the varying tastes and preferences of busy consumers. These combos feature an assortment of fresh packaged breads in both sweet and savory flavors, paired with Guta's popular tea and coffee drinks.
Each combo is designed to provide a balanced, fresh meal that is suitable for on-the-go or anytime, anywhere consumption.
Sameer Yadav, marketing director of Mondelez Kinh Đô Vietnam, shared: "As a brand that always puts consumers at the heart of everything we do, Mondelez Kinh Đô continuously innovates to bring new and exciting experiences to our consumers. Our latest State of Snacking Report showed that consumers are looking for different kinds of snacks to meet different needs in their lives. At the same time, our dynamic young consumers from Gen Z and Millennials lead busy lives and convenience as well as health focus are key factors driving their choices.
That's why we continue to enhance the ingredient and nutrient profile of our snack portfolio through innovation and investment, while exploring new product ideas and expanding our collaborations with partners to meet consumer needs for variety and accessibility."
The breakfast and break time combos are available at 75 Guta coffee shops across districts in HCM City from April 27 to July 15, 2024. Since its launch, the programme has received very positive feedback, with many appreciating the convenience and quality of the products.
The combos have reached more than 50,000 customers at Guta stores and over 1 million customers across social media platforms, delivering more than 25,000 perfect breakfast and snack combos to young consumers.
Trịnh Minh Cường, director of business development and communications at GUTA, said: "Guta is a fast-growing street-style coffee chain in HCM City that aims to serve fresh drinks and provide the most convenient experience for young consumers. By partnering with Kinh Do Fresh, we can provide a variety of meal options that suit our consumers' fast-paced lifestyles.”
Mondelez Kinh Đô is part of Mondelēz International, Inc. In Việt Nam, the company operates in three locations with more than 3,000 employees. — VNS