Lixil Vietnam General Director Shinji Ito delivered a statement at the booth opening ceremony on March 25. — VNS Photo

HA NOI (Biz Hub) — Lixil Vietnam is showcasing products at Vietbuild 2015, an international exhibition of construction and building materials, real estate and interior and exterior design, in the capital.

The company is an affiliate of Lixil Group, Japan's largest manufacturer of building materials and housing equipment with more than 75,000 employees world-wide.

Lixil Vietnam General Director Shinji Ito said, "Vietbuild is the only exhibition for our industry in Viet Nam. Therefore it plays an important role in the marketing and promotion activities of Lixil."

"We have seen lots of improvement at Vietbuild expos in the past few years. Therefore, we have increased the size of our display booth by about 60 per cent at Vietbuild Ha Noi and Vietbuild HCM," he said, describing these events as good opportunties for his company to advertise its latest products and technologies to customers.

Ito said feedback from customers at the events would also help Lixil to improve product quality, enabling the company to serve customers in all market segments in the country.

A Lixil Vietnam booth at Vietbuild 2015. — VNS Photo

"The Lixil booth at Vietbuild 2015 is based on three keywords of ‘green', ‘eco' and ‘hi-tech', meaning that we want to offer hi-tech products that link consumers to a green and eco-friendly lifestyle," he said.

Lixil Vietnam entered the Vietnamese market 20 years ago. It has three brands -- INAX, American Standard and Tostem -- that provide a wide range of products such as bathroom equipment, sanitaryware, windows and tiles.

The company has invested about US$222 million in several plants in Ha Noi, Hung Yen, Quang Nam and Vung Tau, besides Binh Duong.

Despite facing several challenges due to the economic recession, the company still achieved 101 per cent of its annual sales target with good profits in 2014, due to strict cost-cutting management and better sales activities. —VNS