launches online revolution campaign

Wednesday, Nov 26, 2014 16:29

HCM CITY (Biz Hub) — Lazada Viet Nam has launched an "Online Revolution Campaign" that will run from November 11 to December 12 and offer thousands of promotions.

On November 11, thousands of items were sold on its site within a 24-hour period.

The online shopping mall saw a record-breaking spike in traffic and online transactions, hitting an all-time high with an increase in items sold within the first hour of the sale and a huge surge in site visits

The company hopes that December 12 will be the biggest online shopping day ever in Viet Nam, predicting that sales could increase fivefold over November 11. On this day, discounts will be up to 50 per cent.

Over the last 12 months, the website has developed rapidly and strengthened its position as a Vietnamese e-commerce leader with the site's traffic and sales growing by more than three times.

With 1,000 merchants and more than 300,000 products, the site's marketplace has become the company's main source of revenue, accounting for two-thirds of sales. — VNS

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