The e-commerce platform Lazada has recently announced the rebranding of its logistics service to Lazada Logistics, previously known as Lazada eLogistics (LEL) and Lazada Express (LEX) separately.

LEL managed the fulfilment and logistics with third-party logistics providers, whereas LEX handled the parcel delivery to customers.

Chun Li, Chief Executive Officer of Lazada Group, said: “The rebranding reflects the technological enhancements over the years that have enabled us to handle more than 85 per cent of first-mile parcels at our own facilities, which is an unparallel advantage that we have.”

With the rebranding, Lazada Logistics is also introducing multi-channel logistics (MCL) services, which provide a single stock fulfilment solution to help ecommerce enablers and brands fulfil across all eCommerce channels seamlessly.

Under this arrangement, Lazada will store merchants’ and partners’ eCommerce products, enabling the efficient handling and dispatch of orders via Lazada’s own fleet, 3PL partners, or channel-nominated fleet.

MCL allows brands and sellers to have greater agility and flexibility on inventory control, and relieves them of logistics concerns that include high capital and operational expenses associated with order fulfilment.

All brands and sellers can leverage on Lazada Logistics’ network of over 400 facilities comprising warehouses, sortation centres and hubs. They can also benefit from access to the region’s largest fleet owned by an eCommerce marketplace.

As Lazada Logistics continues to improve its end-to-end services, it will look to roll out more new features that include incentives for sellers to fulfill orders faster and enhanced same-day order pickup from sellers. — VNS