TNI King Coffee Ltd has launched the “Happy Farmers” project, which serves as a bridge that links long–term co-operation with reputable and capable Vietnamese suppliers, aiming to bring Vietnamese farm produce to the world.

The project uses Blockchain technology for traceability and helps develop farms and improve product quality in order to achieve higher selling prices.

Happy Farmers promotes suppliers in the growing areas by supporting purchase and consumption, connecting projects on sustainable development certifications (RA, UTZ, 4C) for farming areas and agricultural products. It is implemented through building and creating a value chain between production, processing and consumption in the growing areas of each product line.

Le Hoang Diep Thao, Founder and CEO of TNI King Coffee, said that Happy Farmers focuses on building brands for Viet Nam’s agricultural products based on factors such as good products, outstanding quality and Vietnamese characteristics.

The vision of Happy Farmers is to become a “One-Stop” supplier (the biggest trading gate in Viet Nam to the world) for international partners with the best fresh products from Viet Nam's land and sea, she said.

The strategy of Viet Nam’s farm produce industry and Happy Farmers is to build and push the export of clean agricultural products with high quality so as to increase the value of Vietnamese agricultural products.

Viet Nam’s agricultural, forestry and fishery products have been exported to 196 countries and territories, including markets requiring high quality such as Europe, the US and Japan. Viet Nam is also ranked in the leading group in Southeast Asia and 15th in the world in terms of exports of agricultural, forestry, and fishery products in which the agricultural product processing industry rank in the top 10 in the world. — VNS